How we're growing our business by expanding into new markets digitally

In the past our company only worked with Italian companies. We noticed a drop in orders from the domestic market and decided to expand our client base outside Italy. The company had only used very traditional methods to find new clients and had no experience with agencies or online platforms. While looking for ways to break into the international market, we found Foursource: the largest B2B sourcing platform for apparel and textiles, which helps fabric and garment buyers find suppliers digitally.

“We've increased our number of clients, and now we're constantly looking for new ones by making offers and quotes”

Our apparel company has taken its first steps toward digitalization. But there's still a lot to do to digitize every area of the business. If apparel companies want to be seen as competent and reliable, they need to invest in new technology and digitalization, as we're doing. Companies that build their digital capabilities are in a stronger position.

Tell us about your garment.