Maslow's hierarchy of needs describes the need for clothing only as a physiological need. In reality, clothing has evolved over the centuries from a basic need into an element of fashion. Wearing clothes meets three fundamental human needs: physical, psychological and social. As people passionate about clothing manufacturing, we recognize these qualities.
Protection: hats, scarves and coats are a way to protect yourself from the cold, but also something you can wear to look elegant and on trend. Clothes designed to protect are used against bad weather, environmental hazards and workplace risks.
Adornment: adornment is expressed differently in every culture and changes over time. It meets a human psychological need, because clothing can lift anyone's mood and state of mind.
Identification: depending on what you wear, some clothes can easily describe or establish who or what a person is. Dress codes and uniforms are examples of identification.
Status: people buy high-end brands to be accepted by their society. By wearing high-end brands, they want people to think highly of them and to show they have the money to buy the brand.